2012 was an unprecedented year for sport with Euro 2012, Wimbledon (with a 74 year record broken) culminating in the Olympics and Paralympics taking place on our own doorstep. The brand and power of Sport has been positively and constantly in the spotlight and covered across all sections of the media. The focus on sport is set to continue in 2014 with the Commonwealth Games in Glasgow.
It is in the afterglow of the London Olympics and Paralympics that Sport governing bodies and associations, clubs and leisure providers have had a once in a lifetime opportunity to draw in a sport and leisure hungry audience.
It has also been a great moment for business to capitalise on increased commercial interest in sport by clarifying their vision, developing compelling programmes, refining their appeal as intellectual properties and having a clear marketing plan.
My years at the Lawn Tennis Association and further experience with the England Cricket Board and the International Tennis Federation gives me a broad knowledge base of working with governing bodies and a strong understanding of the many stakeholder groups.
I am passionate about getting young people involved in as many different sporting opportunities as possible and helping governing bodies to present their sport in the most appealing way. At the LTA this manifested itself as ‘Mini Tennis’ which was sponsored by Ariel at the time. I continue the participation drive with the ITF (International Tennis Federation) and their global ‘Tennis Play and Stay’ campaign.